Demand for Māori Eco-cultural Tourism

Jude Wilson, Chrys Horn, Kaylene Sampson, Joanna Doherty, Susanne Becken, and Phil Hart

Landcare Research Science Series No. 31

This report explores the demand for Māori eco-cultural tourism in New Zealand and examines the behaviour of both international and domestic tourists. It looks into tourists' consumption of Māori cultural tourism products, examines their perception of what Māori cultural tourism is, and considers the added value which Māori i cultural components may bring to mainstream tourism products. The report consists of three parts: a literature review and discussion of the New Zealand tourism context, a quantitative survey, and qualitative interviews. This research contributes to a larger project, Te Tapoitanga Māori - 'Growing regional Māori tourism' aimed at developing sustainable growth in tourism for Māori business and employment and its findings will be of interest to Māori tourism businesses and agencies/groups working with Māori tourism businesses.

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Author: Jude Wilson, Chrys Horn, Kaylene Sampson, Joanna Doherty, Susanne Becken, and Phil Hart
ISBN: 978-0-47-809382-7
Publisher: Manaaki Whenua Press
Publication date: 2006
Pages: 86
Format: Spiralbound